My-TRAC project aims to deliver an innovative application for seamless transport and an ecosystem of models and algorithms for Public Transport – PT user
choice simulation, data analytics and affective computing. My-TRAC stands out from other technologies due to three main reasons. First, My-TRAC fosters
unprecedented involvement of users during, before and after a trip through a smart Human-Machine interface and numerous functionalities such as crowdsourcing,
group recommendations, data exchange. Second, the application implements a vast array of technologies, such as affective computing, Artificial Intelligence
and user choice simulation, that fuse expertise from multiple fields. Third, My-TRAC facilitates engagement of multiple stakeholders by seamlessly integrating
services and creating connections between Rail operators, Mobility as a Service and other PT providers.